12th December 2005 - The Search

Reading "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" by John Battelle was truly a remarkable experience. The book is essentially a story about the evolution of World Wide Web search from the early days into the guestimated future, all seen through the perspective of Google. Battelle tells the fascinating stories of the entrepreneurships out of Stanford that created both Google and Yahoo, while at the same time explaining in detail how search works today and how it might evolve in the future.

For me personally, it was a truly inspiring book since we are just about to launch the next generation of the TARGIT software which will start to cover unstructured data sources as well as the highly structured data warehouses we use in business intelligence solutions today.

I would recommend this book to anyone that is interested in technology entrepreneurship or general purpose databases.

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Updated 2005-12-12

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The official homepage of Morten Middelfart and CALM. Computer Aided Leadership and Management (CALM) is an inspirational speculation on where mankind may be heading in the quest to leverage computer potentials for helping individuals and organizations to self-actualize their symbiotic potentials.

The time frame for this well-informed and provocative speculation on relatively near-term and more distant potentials is clearly within mankind's grasp. Dr. Middelfart argues persuasively that within the next one or two decades, symbiotic links with "intelligent machines" will surely leverage people's potentials, far beyond all human progress to date!

Altogether, a tour de force of well-informed contemporary insights and maturely reasoned speculation; affording possible stepping stones and a creative springboard for what may lie ahead. As has been said: "Man's reach should exceed his grasp; else what's a heaven for?


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